Stanley Lim is an Assistant Professor of Supply Chain Management at the University of San Diego School of Business. He is interested in examining operational issues at the interface between retail supply chain management and end-consumers. At present, Stanley focuses on understanding the economics of distribution services, covering the five A’s (5A): (1) accessibility of location (retail store density), (2) availability of inventory (contract structure), (3) product assortment (assortment planning under opportunistic sourcing), (4) assurance of product delivery (last-mile distribution), and (5) retail store ambience (future research stream) (see overview below). These areas comprise the five core services retailers provide to lower consumers’ search and transaction costs.

Stanley integrates work in operations management, marketing, and economics to understand how and under what conditions retailers can best distribute their products and services to the end-consumers. His research primarily uses archival data (looking for opportunities to conduct field experiments in the near future) and adopts an interdisciplinary perspective to improve operations’ theory and practice. As part of his research efforts, he has worked with Amazon U.K., Tesco, Ocado, Alliance Boots, Argos, T2 Tea, and Unilever, amongst others. Stanley has been a visiting scholar at the W.P. Carey School of Business, and is an affiliate member at the MIT Megacity Logistics Lab.

His Ph.D. dissertation was the Winner of the 2018 Emerald/EFMD Outstanding Doctoral Research Award (Operations & Production Management Category), and Winner of the Chartered Institute of Logistics and Transport’s (CILT) James Cooper Memorial Cup 2019. Stanley’s research has also won several best paper awards, including Finalist for 2019 Service Science Best Cluster Paper at INFORMS Annual Meeting, Best Applications-oriented Paper at 2019 Annual EDSI Conference, 2018 IJOPM Highly Commended Paper (Runner up for Outstanding Paper of the Year), 2018 Chris Voss Best Paper and 2016 Harry Boer Best Student Paper at EurOMA Conference, and 2018 Meritorious Paper (Industrial Logistics) awarded by the CILT. In addition, his research activities have been funded by the 2016 (Top Award) and 2018 Henry Spurrier Scholarships and the You Poh Seng Research Grant, which are honors competitively awarded by the CILT and Singapore University of Social Sciences, respectively. Stanley has worked on projects funded by the U.S. Department of Agriculture, and U.K. Engineering & Physical Sciences Research Council.

Overview of research agenda


Prior to entering academia, Stanley spent several years in the defence industry and have assumed varying roles, eventually rising to become Head Engineering and Operations Group at the Ministry of Defence. Previous roles included Intelligence Analyst, Human Resources Manager, Lead Engineer, and Technical Consultant with portfolio in wireless and satellite communication, and information technology. He has significant experience in project management, system life-cycle management, and lean six sigma techniques.

Stanley holds a Ph.D. in Supply Chain Management from the University of Cambridge and an MBA (Distinction) from the Warwick Business School. His MBA dissertation on three-dimensional vehicle routing problem in urban city logistics won the Certificate of Excellence. He also holds a BEng in Electrical and Electronic Engineering (EEE) with First Class Honors and was placed on the Dean’s List for three consecutive years. His final-year thesis on next generation virtual bass system, developed new algorithms using psychometric signal processing techniques, won the Distinction Award. In addition, he was awarded the coveted EEE Excellence Award for outstanding achievement in academic and core-curriculum activities. Outside of academia, Stanley is a Gold Award holder of the Duke of Edinburgh’s Award.

In his free time, Stanley loves to run and enjoys photography.

Professional Qualifications 

  • Project Management Professional (PMP)
  • IASSC Certified Lean Six Sigma Green Belt (ICGB)
  • ITILv3 Foundation Certificate in Service Management
  • Cisco Certified Network Professional (CCNP)
  • VMware Certified Professional (VCP)
  • Certified Cloud Computing Specialist (CCCS)

Contact Details 

If there are any interesting projects we can work together, please do not hesitate to get in touch. I’m always looking for new opportunities and new collaborators, so I hope to hear from you. Thank you for visiting my website.

Email: stanleylim@sandiego.edu or stanleylim@cantab.net